For many decades, consumers have relied on labels to help them make decisions about which products to buy. Sometimes the labels make assertions about what ingredients or components the product uses. (What’s in that peanut butter?) Other times labels claim a level of performance. (How much storage does that laptop have?) These statements may come from the manufacturer or from a third party who has reviewed and perhaps tested the product. (This appliance has been tested to meet specific electrical safety standards) Labels have assisted manufacturers and retailers to help consumers make more